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Diesel Ad Campaign Sniffs Out Foot Worshipers

Diesel’s Spring/Summer shoe ads continue their recent surrealist theme, showing model Jon Kortajarena getting his sneakers whiffed by a foot fetishist.

Recent videos on their web site present more black and white surrealistic head-scratchers, like “Pete the Meat Puppet” and “Hair Bath.” They seem to be borrowing from director David Lynch, whose 1977 cult film Eraserhead continues to freak people out.

All of this isn’t too terribly shocking coming from Diesel. Their recent marketing efforts have dabbled in the dark of black and white for a while now. Months ago they unleashed a viral video that combined vintage porn clips with overlayed cartoon-style images. Dubbed their “SFW XXX” video, it was still quite provocative to most people.

Of course all of this isn’t going to scare the queers much. But all this provocative imagery will probably freak the straight people into buying tons of Diesel clothes. That is the goal of all this, after all, right?

Here’s the not very SFW XXX video of theirs. It’s NSFW but you’ll probably get some laughs from the creative use of cartoon overlays. My favorites are the guy shooting his “gun” and the French poodle clipping.

Don’t worry. You’ll understand when you watch it!

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