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Levi’s Wants You To Unbutton Your Beast

Of course every gay man knows about the advantages of wearing button fly jeans. But now Levi’s wants you to get more familiar with them. As part of a new marketing campaign they want you to “Unbutton Your Beast.”

At the site you are presented with a pair of button fly jeans that seem to have a weasel flopping around inside them. The jeans eventually pop open to introduce you to the application.

Select from nine different beasts that each have their own unique personality. Then put your selection into your online pair of jeans and have the beasty say something to your friends.

See more of the Levi’s trouser beasts…

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